Soft-Hair

Soft Hair is a cosmetic company established in the city of Belo Horizonte (state of Minas Gerais) in 1985. The company currently has three different brands: Soft Hair commercial line, Bio Soft body line and Max Beauty professional line.

Today Soft Hair is present in the entire Brazilian territory and is well-recognized in the cosmetic market. It has around 120 employees and produces over 200 different products.

Since 2009, Soft Hair is directly exporting its products and the Brazilian beauty.

Soft Hair is an active member of the BEAUTYCARE BRAZIL exporting project promoted by ABIHPEC (Brazilian Association of Personal Hygiene, Perfumes and Cosmetic Industries) in partnership with APEX (Exports and Investments Promotion Brazilian Agency). (www.beautycarebrazil.org.br)